{"id":1145,"date":"2026-09-17T23:33:44","date_gmt":"2026-09-18T03:33:44","guid":{"rendered":"https:\/\/iterudio.com\/?p=1145"},"modified":"2026-09-17T23:33:44","modified_gmt":"2026-09-18T03:33:44","slug":"stock-options-and-elon-musk","status":"publish","type":"post","link":"https:\/\/iterudio.com\/index.php\/2026\/09\/17\/stock-options-and-elon-musk\/","title":{"rendered":"Stock, Options, and Elon Musk"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">&#8230; back during the &#8220;dotcom&#8221; boom and bust the way companies &#8220;expensed&#8221; stock options became an issue<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This was actually one of &#8220;case studies&#8221; when I was doing the MBA thing. The details are something that accountants might find interesting &#8211; e.g. the big picture question was if &#8220;back dating stock options to retain employees&#8221; was &#8220;ethical&#8221; or not &#8212; I think it was one of those 10,000 words assignments &#8211; short answer &#8220;of course it is not&#8221; \ud83d\ude09<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">huh? what?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">First some quick definitions &#8212; Story time!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ok, imagine that someone starts a business. Then assume that the company is growing and decides to seek &#8220;outside investors.&#8221;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The company has two basic options &#8211; they can take out a lone OR they can sell partial ownership of the company.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A loan comes with the obligation to pay it back plus interest. When the loan is treated as an investment it gets called a &#8220;bond&#8221; -it is a binding legal contract.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Selling partial ownership sounds simple &#8211; but quickly gets complicated.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Imagine a group of four friends starts a company. If each person  owns a equal part of the company we could say that the company &#8220;stock&#8221; consists of four &#8220;shares.&#8221;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Well, with just four people the arrangement would probably get called a partnership. The problem with a simple partnership is if something goes wrong ALL of the partners will be held responsible.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Now if you are starting a business with people you know and trust you might be willing to take that risk.  BUT then when the company needs to seek &#8220;additional investment money&#8221; and more &#8220;partners&#8221; are added &#8211; the risk of one partner ruining EVERYONE increases.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The way of dealing with the risk of partnerships is a &#8220;limited liability&#8221; business structure. &#8220;Investors&#8221; in a limited liability company might lose the money they have invested in that company &#8211; but the investors other assets are safe.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A &#8220;financial advisor&#8221; would call the idea that you shouldn&#8217;t put EVERYTHING into ANYTHING &#8211; &#8220;<a href=\"https:\/\/www.merriam-webster.com\/dictionary\/diversification\" data-type=\"link\" data-id=\"https:\/\/www.merriam-webster.com\/dictionary\/diversification\" target=\"_blank\" rel=\"noopener\">diversification<\/a>&#8220;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">No, I&#8217;m not in the business of giving financial advice. &#8220;Big picture&#8221; &#8211; Money isn&#8217;t evil &#8211; the LOVE of money causes all kinds of problems.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The idea being that if you LOVE money you can never have &#8220;enough&#8221; &#8211; and then you will probably be willing to do all kinds of <br>&#8220;not wise&#8221; things to get &#8220;more.&#8221;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&#8220;Greed&#8221; is never &#8220;good&#8221; simply because greed implies getting more by hurting someone else. Looking out for your best interest isn&#8217;t greed. Investing wisely isn&#8217;t greed.<\/p>\n\n\n\n<figure class=\"wp-block-pullquote\"><blockquote><p>&#8220;You can&#8217;t cheat an honest man &#8230;&#8221;<\/p><cite>W.C. Fields<\/cite><\/blockquote><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">That pull quote is the title of a 1939 movie starring W.C. Fields &#8211; yes it is a comedy. Consider the quote as a truism &#8211; if you can&#8217;t cheat an &#8220;honest man&#8221; then it is because an &#8220;honest&#8221; man isn&#8217;t looking to get something for nothing. SO you might be able to rob or steal from an honest man &#8211; but to &#8220;<a href=\"https:\/\/www.merriam-webster.com\/dictionary\/cheat\" data-type=\"link\" data-id=\"https:\/\/www.merriam-webster.com\/dictionary\/cheat\" target=\"_blank\" rel=\"noopener\">cheat<\/a>&#8221; them requires feeding their &#8220;greed&#8221;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Since I stumbled onto the subject &#8211; <\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Don&#8217;t invest in anything you don&#8217;t understand<\/li>\n\n\n\n<li>Don&#8217;t expect something for nothing<\/li>\n\n\n\n<li>Don&#8217;t put all of your eggs into one basket<\/li>\n\n\n\n<li>Don&#8217;t believe the hype &#8211; FOMO is a great way to be cheated<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Meanwhile &#8211; back at the ranch &#8230;<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">SO we have stocks and bonds &#8211; which are the bread and butter of &#8220;corporate finance.&#8221; <br><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A company has an &#8220;Initial Public Offering&#8221; (IPO) to raise money. Then companies might issue stocks and bonds as part of normal &#8220;finance&#8221; operations &#8211; which isn&#8217;t important here, except to point out that what you see covered as &#8220;the stock market&#8221; is a &#8220;secondary market.&#8221;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A company raises capital money by selling shares &#8211; and then those shares can be bought and sold on various &#8220;secondary markets.&#8221;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">To be listed and traded on those markets the company has to meet various requirements &#8211; the specific of which aren&#8217;t important. What IS important is what is implied about a stock by where it is being traded.<br><br>Google &#8220;NYSE vs Pink Sheets&#8221; and the AI overview might tell you:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">&#8220;The New York Stock Exchange (NYSE) is a highly regulated, centralized national exchange for large, established companies, while the Pink Sheets (now known as the OTC Pink market) are a decentralized over-the-counter trading system for speculative, small, or distressed companies.&#8221;<\/p>\n<\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\">Motivation? Options? <\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The financial <a href=\"https:\/\/www.merriam-webster.com\/dictionary\/derivatives\" target=\"_blank\" rel=\"noopener\">derivatives <\/a> markets are where other &#8220;financial instruments&#8221; based on stocks get traded. These tend to be where the &#8220;professional investors&#8221; hang out. When you hear those stock market reporters talking about &#8220;options&#8221; and &#8220;futures&#8221; &#8211; that is probably what they are talking about. You&#8217;ll jump to jump through some hoops if you want to buy and sell in those markets.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Again, that isn&#8217;t important at the moment &#8230;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Founders of a company will have a substantial number of shares when the company &#8220;goes public&#8221; (has their IPO).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">e.g <\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Google tells me Mark Zuckerberg had 534 million shares of Facebook when it went public in 2012. <\/li>\n\n\n\n<li>The founders of Google (Larry Page and Sergey Brin) each owned around 15% of the Google stock when it went public in 2004 (which was millions of shares). <\/li>\n\n\n\n<li>Steve Jobs owned 11% of Apple Computers (7.5 million shares) when it went public in 1980<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">The point here being that founders of a company always &#8220;cash out&#8221; a little during the IPO.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In the era of &#8220;venture capital&#8221; those early investors goal is probably &#8220;IPO cash out&#8221; &#8211; which is always a high risk and high reward proposition.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">HOWEVER for &#8220;founders&#8221; the IPO &#8220;cash out&#8221; is obviously important but not THE MOST important element of founding the business.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Of course the money is important &#8211; but once they have all the money they will ever need it ceases to be  prime motivator.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">What DOES motivate those founders after an IPO? Well, probably the same things that motivated them BEFORE the IPO.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The folks that actually knew Steve Jobs would point out that he saw technology in general (and Apple computer in particular) as a force for positive change in the world.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The Google Boys were inspired by solving a problem &#8211; they didn&#8217;t set out to change the world, but did. The &#8220;history of the internet&#8221; could be divided into &#8220;before Google&#8221; and &#8220;after Google&#8221; &#8230;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Mark Zuckerberg had Steve Jobs and Bill Gates as &#8220;tech entrepreneur&#8221; roll models &#8211; so he comes across as being the most &#8220;monetary motivated&#8221; of my selection &#8211; he still has &#8220;problem solving&#8221; and &#8220;world changing&#8221; as motivators <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">fwiw: The book that served as &#8220;source material&#8221; for the &#8220;The Social Network&#8221; movie was titled &#8220;The Accidental Billionaires&#8221; (2009 Ben Mezrich) &#8211; the book was interesting &#8211; I still haven&#8217;t seen the movie &#8230;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Insider Trading<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">AFTER the IPO if &#8220;insiders&#8221; sell shares they  have to report that sale within two to four business days &#8211; well,  that is required by the Securities Exchange Commission in the U.S. &#8211; I&#8217;m guessing stock exchanges in other nations have similar requirements.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The intent of a large number of SEC regulations is to protect the integrity of the various stock markets. After all if the stock is trading in a public market &#8211; then &#8220;insiders&#8221; could easily manipulate the market  to increase (or decrease) the public share price.<br><br>Which makes the timing of &#8220;founders&#8221; selling their shares actionable intelligence for savvy investors. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">IT ALSO means that an insider even appearing to accidentally manipulate stock prices something the SEC is going to notice.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Employee Stock Options<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Total &#8220;executive compensation&#8221; REALLY took off when companies started offering &#8220;stock options&#8221; as part of executive compensation.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The theory is that that the publicly traded stock price directly reflects the companies value\/performance. Then if the stock price goes up the people running the company must have done something good. Makes sense &#8211; it absolutely isn&#8217;t true 100% of the time but it has become common practice<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Explaining EMPLOYEE stock options is a two drink exercise &#8211; short form &#8211; when a company grants &#8220;stock options&#8221; to a employee those options probably have a fixed price and a vesting date &#8211;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">e.g. imagine &#8220;bigwig ceo&#8221; gets &#8220;x&#8221; number of stock options at a &#8220;price&#8221; and can exercise those options after a &#8220;certain period&#8221; of employment time &#8211;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">if those stock options were granted at $1 and the vesting time is 4 years &#8211; the employee can &#8220;exercise&#8221; the option at whatever price the company stock is trading after 4 years &#8211; SO if the stock price went UP the employee has a valuable asset BUT if the stock price went DOWN the options are worthless<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Remember &#8211; the point of &#8220;stock options&#8221; is to align &#8220;employee motivation&#8221; with &#8220;company outcomes&#8221; <br><br>A reasonable person might think that working for the &#8220;best interest&#8221; of the company is always a given &#8211; but that is only part of the equation. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">I like to point out that if an &#8220;executive&#8221; is doing their job well &#8211; then it is hard to pay them TOO MUCH. Just like if &#8220;executive&#8221; is treating the company like their personal piggy bank &#8211; then it is hard to fire them fast enough &#8230;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Steve Jobs was getting $1 a year as CEO of Apple from his return in 1997 to his 2011 resignation. Of course there is more to the story &#8211; he also accumulated 5.5 million shares of Apple stock as compensation &#8211; which he left to his wife when he died making her one of the wealthiest women in the world (over $11 billion).<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Startup stock options<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The &#8220;legend of Apple Computers&#8221; includes former Apple employees with stories of being offered the choice between &#8220;Apple stock&#8221; or &#8220;cash&#8221; &#8211; and they chose the cash.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">These stories are (probably) not ALL true, but they are plausible. i.e. startups are ALWAYS short on &#8220;cash&#8221; but granting stock options is probably cheap and easy.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Of course if the startup fails the stock is worthless &#8211; and if the startup becomes &#8220;Apple&#8221; then those shares could have been worth $millions.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Part of the &#8220;Google&#8221; story involves the fact that they gave stock options to a lot of &#8220;ordinary&#8221; employees &#8211; e.g. when Google had their IPO they had ~2,300 employees and ~1,000 of those folks become $millionaires after the IPO<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">of course founders Larry Page and Sergey Brine had a lot more stock then those folks and become $multi-billionaires<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">I&#8217;m gonna guess that those &#8220;ordinary employees&#8221; &#8211; working in building maintenance and the company cafeteria &#8211; PROBABLY quit their jobs. Then the highly qualified folks Google hired after those folks quit probably got a stock ownership option.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">i.e. the solution to the growing gap between &#8220;executive compensation&#8221; and &#8220;ordinary employee wages&#8221; could include &#8220;ownership&#8221; options. Obviously there is no &#8220;one size fits all&#8221; solution &#8230;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Then there is Elon Musk &#8230;<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">All this came to mind because of the Elon Musk hit-piece documentary that is trying to portray him as a stock manipulator &#8211; which is specious at best-<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">I&#8217;m not sure how many companies Mr Musk has started &#8211; but that is his &#8220;secret to success&#8221; &#8211; i.e. he is a &#8220;serial entrepreneur.&#8221; <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">He earned $22 million for selling Zip2 to Compaq back in 1999. Then another $180 million when eBay bought PayPal in 2002.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The Tesla story is &#8220;messy&#8221; &#8211; but he is a big part of it one way or another. The Tesla board of directors and shareholders wanted to keep him around &#8211; so they came up with a (potential) $trillion compensation package that is loaded with performance objectives over 10 years.<br><br>Is Mr Musk worth $trillion to Tesla? That isn&#8217;t really the issue &#8211; but if he manages to meet all of the performance then the answer will be &#8220;yes.&#8221; <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">How likely it is that he WILL meet all of the objectives? I have no idea. I&#8217;m only interested as an observer &#8211; so I wish him luck &#8230;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&#8230; back during the &#8220;dotcom&#8221; boom and bust the way companies &#8220;expensed&#8221; stock options became an issue This was actually one of &#8220;case studies&#8221; when I was doing the MBA thing. The details are something that accountants might find interesting &#8211; e.g. the big picture question was if &#8220;back dating stock options to retain employees&#8221; [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3,4,9,16],"tags":[],"class_list":["post-1145","post","type-post","status-publish","format-standard","hentry","category-business","category-computers","category-leadership","category-technology-history"],"_links":{"self":[{"href":"https:\/\/iterudio.com\/index.php\/wp-json\/wp\/v2\/posts\/1145","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/iterudio.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/iterudio.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/iterudio.com\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/iterudio.com\/index.php\/wp-json\/wp\/v2\/comments?post=1145"}],"version-history":[{"count":3,"href":"https:\/\/iterudio.com\/index.php\/wp-json\/wp\/v2\/posts\/1145\/revisions"}],"predecessor-version":[{"id":1148,"href":"https:\/\/iterudio.com\/index.php\/wp-json\/wp\/v2\/posts\/1145\/revisions\/1148"}],"wp:attachment":[{"href":"https:\/\/iterudio.com\/index.php\/wp-json\/wp\/v2\/media?parent=1145"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/iterudio.com\/index.php\/wp-json\/wp\/v2\/categories?post=1145"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/iterudio.com\/index.php\/wp-json\/wp\/v2\/tags?post=1145"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}